THE ROLE OF CREATIVE THINKING IN ENHANCING INNOVATION AND ACADEMIC COMPETENCE IN HIGHER EDUCATION

Abstract

This article examines the significance of creative thinking in the modern higher education system and its role in developing students’ intellectual potential, innovative abilities, and professional competencies. The study analyzes the theoretical foundations of creative thinking, its pedagogical importance, and effective methods for integrating creativity into the educational process. In the context of globalization and rapid technological development, higher education institutions are increasingly required to prepare competitive, flexible, and innovative specialists. The research employs qualitative and analytical methods to investigate contemporary pedagogical approaches that encourage creative and critical thinking among university students. The findings demonstrate that creative thinking contributes to independent learning, problem-solving abilities, and innovative decision-making. Furthermore, the article highlights the necessity of transforming traditional teaching methods into interactive and student-centered approaches to foster creativity in higher education.