INTEGRATION OF ECONOMIC THEORY AND ECONOMIC SOCIOLOGY IN THE CONTEXT OF A DIGITALIZED SOCIETY

Abstract

This article analyzes the issues of integration between economic theory and economic sociology in the context of a digitalized society. In conditions where digital transformation processes are fundamentally changing the content, form, and mechanisms of economic relations, the necessity of studying economic processes not only through theoretical models and market mechanisms, but also in conjunction with social factors, institutions, and human behavior, is substantiated. The concepts of digital economy, social capital, network society, innovative development, and economic behavior are examined on the basis of an integrative approach. Furthermore, the impact of digitalization on the labor market, entrepreneurial environment, and social equality is analyzed from both economic and sociological perspectives. The research findings indicate that, in a digital society, methodological coherence between economic theory and economic sociology is of crucial importance for ensuring sustainable economic development. It is argued that an integrated approach serves as an important scientific foundation for increasing the effectiveness of economic decisions, reducing social risks, and supporting innovative development.